Blog 1

The site I chose to do my blog posting on is DaxMusic. The targeted audience of this site is people needing audio services done in studio, from demo projects to radio jingles, and his fan base leftover from Dax’s days as the keyboardist for the group ‘N Sync. In the about page it lists not only the type of services offered but also the ‘N Sync connection and his professional affiliations from Grammy voters to being endorsed by Peavey Electronics since 1990. There are also demos, endorsements from clients and samples of past projects, including one that was nominated for a Grammy.

The site appeals to reason with the impressive affiliation and past projects list, to the emotions with audio clips of his various work and the ethical sensibilities with the professional affiliations and endorsements. It only takes listening to Dax’s work once to make a lifelong fan and supporter of this multi-talented producer and musician.