Exotic Supercars
The website that I analyzed was www.saleen.com. Steve Saleen is basically a well known high performance car builder/former race car driver, who started his business in 1983 (background page). Four years ago, this website was a black and white flash-driven site, and today it has dramatically evolved. On the background page Saleen combines the verbal and textual information that is further supported with well selected images. This website now provides the audience with vivid multimodal techniques that are much more appealing and persuasive. The site targets an audience that ranges from Ford car goers to exotic car lovers. The style and arrangement used enables the user with easy to follow navigation, and these pages are supported with colorful images that catch your attention. Most of the pages combine both the use of eyes and ears to help the enhance the message to the audience, while other pages combine flash media, sound effects, and facts that aid in the persuasion to purchase from this website. Saleen's website also appeals to the interest of car lovers in general by keeping you up-to-date with the upcoming automotive events going on, and is further supported with hyperlinks.
Every page contains either flash media, streaming QuickTime videos, crystal clear pictures, or a combination these. When watching some of these videos and flash media you can almost smell the burning of rubber, and feel the rush of adrenaline it would produce. After a consumer carefully looks over the facts, actual testimonies, and hyperlinks, they should all be craving the cream on the crop Saleen S7. This is one car that shall definitely blow away the competition from all other exotic cars. Saleen's website also contains helpful hyperlinks to Saleen car dealers. After you fill out your location there are hyperlinks to the nearest dealers' homepage, and even hyperlinks to get exact directions to that dealer(s) through www.mapquests.com. Overall this website has an excellent combination of intrinsic and extrinsic proofs.
Every page contains either flash media, streaming QuickTime videos, crystal clear pictures, or a combination these. When watching some of these videos and flash media you can almost smell the burning of rubber, and feel the rush of adrenaline it would produce. After a consumer carefully looks over the facts, actual testimonies, and hyperlinks, they should all be craving the cream on the crop Saleen S7. This is one car that shall definitely blow away the competition from all other exotic cars. Saleen's website also contains helpful hyperlinks to Saleen car dealers. After you fill out your location there are hyperlinks to the nearest dealers' homepage, and even hyperlinks to get exact directions to that dealer(s) through www.mapquests.com. Overall this website has an excellent combination of intrinsic and extrinsic proofs.
posted by Brad at 8:45 PM
1 Comments:
Very cool site with spiffy animation. It's great that you're aware of the site's history and can discuss how its has evolved with changing technologies. You do an excellent pointing out the specific types of media the site combines in its energetic presentation of the company's products and the "lifestyle" of exotic car ownership and racing.
You also notice how the side deploys "value-added" strategies that are becoming quite common in marketing programs. In addition to information about the company's cars, the site offers information about automotive and car-racing events. This is similar to the strategy Roxy uses (providing surf competition information), as Kamera has pointed out. The integration of links to MapQuest to help visitors find dealerships is also a useful (and rhetorically strategic) service.
The use of "testimony," as you suggest, is a typical kind of extrinsic proof that can very effective in convincing visitors of the value of the product the company is promoting.
You might have developed the other aspects of extrinsic/intrinsic proofs the site employs. The details about the cars' horsepower and other features are another kind of extrinsic proof supporting the psychological appeals to power and pleasure the site is using.
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